Love's Chocolate

Chocolate box outer and inner packaging The brief was to create a chocolate bar outer packaging and wrapper, making use of shape and colour in order to depict the sensations of eating the chocolate itself. The bars would be sold to a higher-end market. I went for triangles with the peppermint bar to depict sharp hints of peppermint and the lines depict the bite of flavour. For the mandarin and ginger bar, the shapes represent a warm bed of flavour. I wanted to have a handmade artisan feel to the packaging to appeal to this kind of market and someone looking for something unique and memorable.

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