Chocolate box outer and inner packaging
The brief was to create a chocolate bar outer packaging
and wrapper, making use of shape and colour in order
to depict the sensations of eating the chocolate itself.
The bars would be sold to a higher-end market.
I went for triangles with the peppermint bar to depict
sharp hints of peppermint and the lines depict the bite
For the mandarin and ginger bar, the shapes represent
a warm bed of flavour.
I wanted to have a handmade artisan feel to the packaging
to appeal to this kind of market and someone looking
for something unique and memorable.